Norsk, the platform for rapidly building complete high availability live workflows, announced today that it is working closely with Oracle Cloud Infrastructure (OCI) on deploying cloud-based workflows featuring Time-Addressable Media Store (TAMS). The results will be on display at IBC 2026 at the Norsk stand, 5.A53, and the Oracle stand, 5.A21, as well as in the joint talk on September 11.
The TAMS Difference
Broadcast media has always lived in files. That model works until you need a specific moment, want to reuse a clip across workflows, or have to scale to dozens of simultaneous feeds—at which point transcoding, duplication, and file management become the bottleneck.
TAMS takes a different approach. Developed by BBC Research & Development as an open API specification, it stores media as immutable, timestamped segments in commodity object storage and indexes every piece on a precise timeline. Any point is addressable by a flow-ID-and-timestamp pair. The data model builds on Interoperable Master Format (IMF) concepts and shares the reference architecture of Networked Media Open Specifications (NMOS), so timing and identity are preserved between the live and stored domains.
What this changes in practice:
- One store serves broadcast, post-production, social, and VOD teams from the same content—no per-team copies
- Commodity object storage replaces high-performance file systems, which can lower cost
- A common API delivers interoperability across vendor products
- Segments are accessible the moment they’re written, enabling “edit by reference” workflows that outpace file-based methods
Norsk Studio makes it easy to integrate TAMS into live workflows. Simply drag a TAMS component onto the Studio canvas, then access your recordings via a straightforward player UI with seamless scrubbing. And it all runs on OCI.
See It in Action at IBC
Scott Rose, Lead Principal Product Manager - Broadcast Workflows at OCI, and Adrian Roe, CEO & Co-Founder of Norsk, will present “Stop Copying Media: TAMS for Open, AI-Ready Media Workflows” on Content Everywhere Stage 2 (5.G72) on Friday, September 11 during the IBC 2026 trade show in Amsterdam. You can also see a demo anytime on the Norsk stand, 5.A53, and the Oracle stand, 5.A21.
About Norsk
Norsk is a complete system for developing, deploying, and operating live streaming systems. It brings ultra high-availability at scale. Its foundations have been in the field since 2010 and facilitate hundreds of thousands of live financial news, sports, and linear / live online TV channels.
Flagship product Norsk Studio enables developers and streaming engineers to prototype instantly, test rapidly and deploy to production with confidence using a visual drag-and-drop UI. Norsk Manager lets you deploy at scale and maintain broadcast-quality services with carrier-grade availability.
About Oracle Cloud Infrastructure
Oracle Cloud Infrastructure (OCI) offers secure, high-performance cloud infrastructure services designed to help organizations run a wide range of enterprise and media workloads with flexibility and scale. OCI supports multicloud and distributed cloud strategies while helping customers optimize performance, resiliency, and operational efficiency. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com. Oracle is a registered trademark of Oracle Corporation.